Irina Fortey
Filmmaker + Photographer

Brand Lifestyle Photography

Commercial Editorial Photography


Welcome to a brand spanking new kind of session package for creative and lifestyle entrepreneurs. The "brand lifestyle" idea was born out of a huge influx of entrepreneurs asking me for headshots. Digging deeper, I came to understand that what you really want are not just head shots. They want visuals for their websites and social media that are consistent with their brand, communicate to their potential clients a sense of who they are and their passion for what they do, and foster feelings of connection and trustworthiness in someone that has never met them.


With so many entrepreneurs out there offering the same (or similar) products and services, it is so hard to set yourself and your business apart from the crowd. I believe that best way to do that, is to let potential clients see YOU and encourage them to connect with you as a person, not just as a business. My brand lifestyle sessions are for professionals looking to connect with their clients base on a deeper level and to showcase important details of their business in an authentic and comfortable way. Think photographers, designers, artists, doulas, fitness instructors, life coaches, boutique business owners, educators, hairstylists, make-up artists, writers, freelancers...the list is really endless. These are NOT traditional head shots. There are no backdrops, studio lights, or stiff poses. This series of 3 lifestyle sessions will be custom designed and tailored to fit you, your business, and your needs. Here's how it works... 

Once we've both determined that we're a good fit for one another, we'll spend some time getting to know each other. You will be invited to complete a welcome questionnaire all about you, your business, and your brand. In the meantime, I'll be stalking you online and learning all about you from your client's perspective. Then we'll set a date to share a meal or coffee and have a conversation. Here we'll dive into the details of your business, your brand, your mission, your clients, and we'll come up with a game plan for a comprehensive set of visuals that tells your complete story.

Here is where we will cover your more professional side, "head shots" for lack of a better term. In our coffee date will will talk about how you want potential clients to see you as a representative of your business and how these images will be used. Often these images will be used on your website's about page, social media accounts, marketing materials, or in publication in conjunction with your work. The goal here is not a stiff, corporate image. The goal is to convey your personality and offer potential clients a first glimpse of who you are. I encourage my clients to do these in the space where they like to work or host clients (an office, a coffee shop or bookstore), and to bring props that are both integral to your work and consistent with your branding or style.

This session is going to vary for each entrepreneur. We will tailor this session to the needs of your business. If you work with clients in person (photographers, doulas, instructors, stylists), this session will typically consist of me capturing you in action. If you sell a product, this session will incorporate images of your product and/or production processes. If your services are more abstract, this session can be used to build you an arsenal of on-brand images for use in your social media and blog posts. There a so many possibilities and we will talk about how to structure this session to best showcase how you serve your clients.

One of the best ways to connect and build instant trust in your clients, is share your personal story. People are so naturally curious about other people and always want to know all about who they are working a person, not just a professional. I think that is because they are looking to work with people who are like them, and who they believe will understand them. So I feel that a family session is really necessary to this process of creating visuals for your brand. (And 'family' is a catch-all term here. Family is whomever your people are, even if your only 'person' is your dog.) Our family makes us real and vulnerable and shows our clients that we have the ability to connect and to care deeply for someone other than ourselves. And so we'll make this session all about the real you at home, engaged in your favorite activity, or on an adventure. Where applicable, we will endeavor to make it clear that you ARE your business and that you personally endorse what you are advocating as a business person. (For example: as a lifestyle photographer, I make sure that everything I put out there of my own family is consistent with what my clients will get from me. I want them to see that I don't just DO lifestyle photography for them, I actively practice it in my own life with my own family. If I want what I do to be important to them, I have to show them that it is deeply important to me.) 


Inquire for a custom quote.

A series of 3 sessions (professional lifestyle session, product or behind the scenes session, & a family lifestyle session)

Pre-session lunch or coffee date to talk about your business, and define a plan for your sessions

A collection of digital images available for digital download

Permission for images to be used as needed for marketing and business purposes


National Brand: Animated Coffee

International Brand: Baby Brain Organics

Local Brand: Big Stretch Yoga Centre in Toronto, ON

Local Brand: Mildred Temple Kitchen in Toronto, ON